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sticker shock threeYou are witnessing STICKER SHOCK! (at Joe Canal's Discount Liquors in Lawrenceville)

So what is sticker shock? A sticker shock is where youth and leaders approach an alcohol retailer in our community and arrange to place a sticker reminder on packaged goods. On some color boxes, the circular neon green stickers really POP out and grab your attention. Often the PCMC members and youth sticker over 1,500 items.

The stickers say the following-


This effort is to remind patrons not to provide alcohol to those under the age of 21- it is illegal and can carry consequences. PCMC makes an effort to reach out to retailers before major events when alcohol sales are particularly high- especially Christmastime, New Year’s, and Super Football Game Sunday.

Thank you to our community retailers who are helping to reduce underage drinking- and to our youth members that help in projects like these around Mercer County!

(if you know 8th graders and High Schoolers that would like to get involved, please contact Malissa at This email address is being protected from spambots. You need JavaScript enabled to view it..

DA Sticker Shock

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Saturday, 25 March 2023

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Mercer Council on Alcoholism & Drug Addiction
1931 Brunswick Avenue
Lawrence Township, NJ  08648

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